🐝 B2B Sales During the Pandemic 🐝

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B2B Sales Go 100% Digital

In-person sales are out, how's the industry reacting? 

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Savvy companies adapt

Face-to-face is not happening. And yes, that's how most B2B sales take place. But versatile companies are learning to adjust. 

  • Prospecting – ramping up social media interactions to stay top of mind

  • Email open rates dramatically decreased (not ours though🙃 ) – new outreach methods are being tested

  • Empathy and patience – sellers are offering deferred payment or short-term deep discounts

  • *Digital* – online interactions are three times more important than in 2019 

According to McKinsey & Co. in-person sales dropped to a mere 18% in the US. 

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The Takeaway: "Tried and True" is Out the Window

The sales pitch needs to be mobile and online. Clunky websites and platforms just won't do. 

B2B traditionalists need a digital marketing strategy, and fast. 

The best salespeople have always been able to make their pitch clearly and quickly. They'll need to have the snazzy digital presentations to get attention too. 

Stay positive. The pandemic will pass eventually, but meanwhile business needs to carry on in some form. 

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Let us help you adapt – quickly – to the new normal.
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